A growing business may need to notify thousands of customers about orders, appointments, or relevant offers. The WhatsApp 100K messaging tier supports a much larger outreach capacity.
What Does 100K Mean?
100K means 100,000 unique recipients within a rolling 24-hour period for messages delivered outside the customer service window.
The allowance belongs to the business portfolio and is shared across its connected business phone numbers.
How Does Shared Capacity Work?
Suppose your portfolio has a 100K limit and uses separate numbers for sales and order updates.
If the sales number reaches 60,000 unique recipients and the order-update number reaches 20,000 different recipients within the same rolling period, the portfolio has used capacity for 80,000 unique recipients.
Adding another number does not automatically add another 100,000-recipient allowance.
Does 100K Guarantee 100,000 Deliveries?
No. Capacity is only one requirement.
Actual delivery also depends on approved templates, eligible recipients, account status, message quality, and other platform controls. A high tier does not remove these requirements.
How Can a Business Reach a Higher Tier?
Meta can increase messaging limits as a business meets its usage and quality criteria. Above the 2K tier, scaling is evaluated automatically. An upgrade should not be presented as guaranteed on a fixed date.
How Should You Use a 100K Tier?
Segment your audience instead of sending every message to every contact. Keep order updates relevant to the customer’s purchase and marketing messages relevant to their interests.
Obtain the required permission, offer a clear way to opt out, and monitor customer feedback. WhatsApp can restrict access when businesses violate its messaging policies.
Is 100K the Right Choice?
A larger tier is useful when your genuine messaging volume requires it. It does not automatically improve sales or reduce messaging costs.
Talk to MH Ads Agency about planning your WhatsApp campaigns and choosing suitable messaging capacity.