A WhatsApp messaging limit describes capacity. Pricing describes what you pay. They should be checked separately before planning a campaign.
What a limit measures
The relevant messaging tier limits unique recipients reached outside the customer service window within a rolling 24-hour period. Capacity is shared at the business portfolio level across its business phone numbers.
Reaching the same person several times does not turn that person into several unique recipients, but those messages may still involve charges and other delivery controls.
What costs depend on
Check Meta's current pricing for the relevant message category and recipient market. Pricing conditions and available discounts or exceptions can change.
Your CRM or messaging provider may also charge subscription, user-seat, integration, or other fees. A free software plan does not necessarily make platform messaging free.
Build a useful budget
Estimate the number of messages, audience locations, categories, and provider costs. Separate the account setup price from ongoing messaging expenses.
A 2K or 100K tier is not a bundle of free messages or a guarantee that every message will be delivered.
Confirm current capacity and current costs with MH Ads Agency before ordering a WhatsApp package.