Event Match Quality helps assess how useful the customer information accompanying supported server events is for matching those events to Meta accounts.
Matching is only one part of tracking
A stronger matching indicator does not prove that purchase values, event coverage, or attribution are correct. Review data freshness, event receipt, diagnostics, and deduplication alongside matching.
Different events naturally have different information available. A completed checkout may provide customer details that a simple page view does not.
Improve the information you legitimately have
Review permitted customer parameters supported by your integration. Accurate email or phone data, where collected and shared appropriately, can help matching. Follow the integration's formatting and hashing requirements.
Never invent customer data to improve a score. Respect customer choices and applicable data-sharing requirements.
Check results after changes
Use Events Manager and your integration's diagnostics to evaluate the effect of updates. Test the full journey and verify that one purchase is not being counted twice.
Treat the score as a diagnostic indicator, not a sales guarantee or a promise that every account must reach 10/10.
MH Ads Agency encourages accurate tracking that supports useful business decisions rather than a score alone.