Business Manager and ad accounts work together, but they perform different jobs. Knowing which tool controls what makes advertising easier to organize.
The business management layer
A Meta business portfolio, often called Business Manager, organizes business assets and access permissions. It can connect Pages, Instagram accounts, ad accounts, and tracking resources with the people or partners who manage them.
Think of a business with two brands: its portfolio can help organize each brand's assets without giving every employee control over everything.
The campaign layer
An ad account is where campaigns are created and measured. It contains advertising settings, budgets, payment arrangements, and reporting. Access to a portfolio does not necessarily provide access to every ad account within it.
Check both before starting
Confirm the portfolio owner, ad account owner, assigned permissions, currency, time zone, payment method, and current restrictions. A restriction on one asset should not be confused with a restriction on all assets.
Contact MH Ads Agency to discuss a structure that fits your brands, team, and advertising requirements.