A Google Ads manager account, often called an MCC, helps users manage multiple Google Ads accounts through one workspace. An individual account contains its own campaigns and settings.
The manager's role
A manager account can link to several client accounts and support cross-account navigation, management, and reporting. It is useful for agencies or businesses overseeing several advertising accounts.
Linking a client account does not automatically mean the manager owns it. Ownership permissions and billing arrangements require separate consideration.
The individual account's role
The individual account contains campaigns, account-specific reporting, and advertiser settings. Verification and billing requirements should be checked for the relevant account rather than assumed to be identical throughout the manager structure.
Choose the right structure
A business with one account may not need a manager workspace. An agency handling several clients may benefit from one.
Agree on linking, access levels, payment responsibility, and what happens if the agency relationship ends. Avoid giving access through shared personal credentials.
Ask MH Ads Agency whether your requirement is an individual advertising account, manager access, or both.